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Free SEO Tools

To assess a domain for SEO and web vitals, you can use a combination of free tools that cover various aspects like technical SEO, content analysis, speed, and user experience. Here’s a list of the best free tools to gather the necessary insights for a comprehensive domain assessment:

1. Google Search Console

Use for: Monitoring and fixing SEO issues

  • Provides insights into search performance, indexing issues, mobile usability, and Core Web Vitals.
  • Key features: Search traffic analysis, keyword performance, and issues like mobile-friendliness or security.
  • URL: Google Search Console

2. Google Analytics

Use for: Monitoring user behavior and site traffic

  • Tracks website traffic, bounce rates, and user behavior, which are critical for understanding how users interact with your site.
  • Key features: Audience segmentation, page load metrics, and real-time tracking.
  • URL: Google Analytics

3. Google PageSpeed Insights

Use for: Web Vitals and performance checks

  • Provides a detailed breakdown of your site’s performance on desktop and mobile, including Core Web Vitals like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
  • Key features: Mobile vs. desktop scores, suggestions for speed improvements.
  • URL: PageSpeed Insights

4. Lighthouse (via Chrome DevTools)

Use for: Performance and SEO audits

  • An open-source tool integrated into Chrome that audits web performance, SEO, accessibility, and best practices.
  • Key features: Audit for performance metrics like First Contentful Paint (FCP), SEO optimizations, and Progressive Web App (PWA) checks.
  • Access: Right-click on any webpage > “Inspect” > “Lighthouse” tab in Chrome.

5. Screaming Frog SEO Spider (Free Version)

Use for: Technical SEO audits

  • Crawls your website and analyzes issues like broken links, duplicate content, missing metadata, and site structure.
  • Key features: 500 URLs on the free version, XML sitemap generation, and crawl analysis.
  • URL: Screaming Frog

6. Ahrefs Webmaster Tools (Free)

Use for: Backlink analysis and keyword ranking

  • Similar to Google Search Console but provides a bit more in-depth data on backlinks and keyword ranking.
  • Key features: Keyword data, backlink profiles, site audit tools.
  • URL: Ahrefs Webmaster Tools

7. Ubersuggest (Free Plan)

Use for: Keyword research and content ideas

  • Provides basic SEO insights for keywords, content, backlinks, and overall domain health.
  • Key features: Keyword ideas, competitor analysis, and backlink data.
  • URL: Ubersuggest

8. GTmetrix

Use for: Website performance and speed analysis

  • Analyzes page speed and suggests ways to improve load times, providing a detailed report on what impacts your performance.
  • Key features: Load time, page size, request breakdown, and suggestions for improvement.
  • URL: GTmetrix

9. SEO Site Checkup

Use for: Comprehensive SEO audit

  • Gives a report on SEO issues and recommendations, like metadata issues, image optimization, and mobile-friendliness.
  • Key features: Full SEO audit, including server-side issues, content, and technical optimizations.
  • URL: SEO Site Checkup

10. Pingdom Website Speed Test

Use for: Site speed test and performance grading

  • Provides detailed reports on website load times, performance grades, and suggestions for improvements.
  • Key features: Response time insights, file size breakdowns, and performance history.
  • URL: Pingdom Speed Test

11. Schema Markup Validator (Google)

Use for: Checking structured data

  • Validates the structured data implemented on your site, ensuring proper markup to improve search engine understanding and rich results.
  • Key features: Schema validation, rich snippets preview.
  • URL: Schema Markup Validator

How to Present Findings for Client Improvements:

  • Compile the data from all the tools into one report.
  • Create sections for technical SEO, performance (web vitals), on-page SEO (content, keywords), and user experience (mobile-friendliness, load times).
  • Use screenshots and visualizations from tools like Google PageSpeed, Screaming Frog, and GTmetrix to illustrate problems and suggestions.
  • Provide actionable steps for each issue, such as improving meta tags, optimizing images, fixing broken links, and improving Core Web Vitals.

This comprehensive toolkit will give you a holistic view of a website’s health, helping you to create a detailed report for your client and suggest effective SEO and performance improvements.